Business Intelligence is a field of data analysis in which business data is ingested into a tool and visualized in the forms of reports, dashboards, charts, and graphs. The most widely used BI tools are Tableau and Power BI. The BI tools enable business users to access different kinds of data which includes structured and unstructured data, historical and current data, 3rd party or in-house data from various sources. This data can then be analyzed to derive insights into how the business is performing and track KPIs on a weekly, or monthly basis. The BI tools are designed to gather data from various platforms and multiple formats, model the data as per the need and analyze them into charts that are easy to read. Automation in BI tools helps save time and eliminates a lot of repetitive tasks.
Our expert team has helped our customers improve management reporting, and internal reporting, simplifying their data visualization landscape, automating data pull into the BI tool, debugging their BI framework, and many more scenarios. We truly believe that the right information at the right time can make a lot of impact on any business.
BI Systems Have 4 Main Parts
- Data Warehouse: It stores all the company data in a centralized and accessible location. This data is pulled in from various software and platforms, in different formats.
- Data Modeling: The data management tools mine the data and analyze the data from the warehouse.
- Performance Management: There are various business performance management tools that analyze progress towards the business goals. It helps executives decide if there needs to be a change in the strategy.
- Visualization: The various data visualization tools help present the massive data in a user-friendly readable format in the form of graphs and charts.
Where Is Business Intelligence Used
Data scientists and analysts use business intelligence tools to analyze company data with help of powerful analytics tools to identify opportunities for improvement and make recommendations to the company leadership on different areas.
Data from sales and marketing, campaigns, and operations are combined to formulate a business strategy, understand the impact of various decisions on the P&L sheet and identify opportunities to optimize the use of funds.
Data from various campaigns can be studied in real-time to identify what the consumers are liking more; this can help marketers formulate the marketing strategy based on products and the target audience.
This function makes use of BI to understand more about discounts, customer profitability, and which channels resonate more with the consumers.
The BI tools help leaders understand the resource utilization within their team and across the organization, this helps them assess if the resources are being effectively used and SLAs are being met.
BI can help in tracking the issues and bugs which are being reported by the business. It can help measure the time taken in the resolution of tickets and identify patterns in the problems reported which can be mitigated to prevent future issues.
BENEFITS OF BUSINESS INTELLIGENCE
- Visualization: User-friendly dashboards to represent the data and derive meaningful insights from it.
- Aggregation: The ability to pull and mold data from various data sources provides an end-to-end view of the business.
- Collaboration: The BI tools enable informed decisions across various functions in the company like HR, Sales, Marketing, and Operations.
- Multi-Platform: The BI tools can distribute information to targeted users faster by access on mobile devices, it massively improved the availability of data to make informed decisions.
- Scalability: The BI reports are available to users across different departments and not just business analysts, this helps generate constructive feedback and leads to the addition of more relevant metrics in the data analysis.
- Accurate: The BI reports can be highly customized and the KPIs can be monitored based on data from more than one source which help us validate the strategy and form a new one based on the insights.
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Frequently Asked Questions
Business intelligence refers to the methods and technologies that are used to evaluate business data, transform it into actionable insights, and assist everyone in an organization in making better choices. A business intelligence system analyses current and historical data and provides insights in simple reports, dashboards, graphs, charts, and maps that can be shared throughout the organization. BI is often known as “descriptive analytics” since it depicts how a firm performs currently and has performed in the past.
BI and Business Analytics both work on data as a tool. While analytics is a subset of BI, both are data management tools that analyze business data to provide actionable insights. Although both of them aren’t mutually exclusive, the major difference between the two resides in the time factor each of them deals with. While BI effectively manages all data from past through present and thereby allows clients to identify the procedure/business model which has yielded the best results, Business analytics is more inclined towards predictive analysis, using data mining, data modelling and machine learning.
BI and analytics give useful information for company operations, and while either methodology may be required, most firms will benefit from both. You must decide whether your organization would benefit more from descriptive or predictive research, but the fact is that you will almost certainly need both for a thorough business projection.
A general BI model works on business data to perform a few of the following functions:
- Data Visualisation
- Visual Analysis
- Provision of requested data-specific information
- Sharing of Data Analysis for effective decision making
- Data Mining
- Statistical Analysis
- Comparing performance metrics
In the current era, where ML is taking over much of the businesses and industries, BI is a necessity for every firm. Some of the prime reasons for the same being:
- Improves decision making.
- Optimizes internal business process.
- Boosts operational efficiency.
- Contributing to or driving new revenues.
- Gaining a competitive edge in the market with another close rival.
- Speeds up the decision-making process.
As for why AudvikLabs is the best choice for your business model, we have worked with more than 20 global clients on more than 30 BI projects, which have resulted in a significant reduction in the operational time, an increase in the overall efficiency and also a significant reduction in the automation costs.
The general procedure followed by BI models is summarized as follows:
- Extracting Data from different sources.
- Data Analysis: Data analysis entails producing a proper analysis report based on usable knowledge acquired through data collection.
- Decision Making Support.
- Situation Awareness: It is about removing extraneous information and contextualizing the remaining information in the context of the company and its surroundings.
- Risk Management: It is about determining what remedial actions or decisions may be performed at certain times.
Business intelligence tools are used to manage your data warehouse, present visualised data, create analytical reports, and so on. As a result, an easy-to-use tool is critical for corporate operations. Some of the most widely used BI tools are Tableu, PowerBI, Octaparse etc. AudvikLabs has trained professionals in all of the above-mentioned software. Our team has helped various firms integrate their current setup with the latest BI tools, unlocking the power of visualization for decision-making and reporting.